How Much Did Disney Pay For Marvel?
- Patrick Hunter
$4 billion How much did Disney pay to acquire Marvel? Disney spent a total of $4 billion to acquire Marvel. In 2019, CNBC claimed that the MCU has earned Disney over $18 billion at the box office in the decade following the acquisition.
How much did Disney pay for the Star Wars franchise?
Acquisition procedure – Official discussions over the prospect of The Walt Disney Company establishing a distribution deal with Lucasfilm began in May 2011, following a meeting between George Lucas and the then-Disney CEO Bob Iger at the opening of Star Tours – The Adventures Continue.
- Lucas informed Iger that he was contemplating retirement and that he intended to sell the firm along with the Star Wars and Indiana Jones brands.
- On October 30, 2012, Disney announced an agreement to buy Lucasfilm for $4.05 billion, nearly half of which would be paid in cash and the other half in Disney stock.
Lucasfilm has previously cooperated with Walt Disney Imagineering to develop Star Wars and Indiana Jones-themed theme park attractions for Walt Disney Parks and Resorts across the world. Kathleen Kennedy, co-chairman of Lucasfilm, was appointed president of Lucasfilm, reporting to Alan Horn, chairman of Walt Disney Studios.
- In addition, she is the brand manager for Star Wars, working directly with Disney’s worldwide business lines to grow, integrate, and optimize the value of this global franchise.
- New Star Wars feature films are produced by Kathleen Kennedy, although George Lucas was first mentioned as a creative consultant.
The corporation also announced the release of new Star Wars movies beginning in 2015 with Episode VII: The Force Awakens. Disney bought Star Wars, Indiana Jones, and Lucasfilm’s operational companies in live-action film production, consumer items, video games, animation, visual effects, and audio post-production as part of the transaction.
- Disney also bought Lucasfilm’s entertainment technology portfolio.
- Employees of Lucasfilm were intended to remain in their existing places.
- Merchandising of the Star Wars franchise would commence under Disney in the 2014 fiscal year.
- Certain items, beginning with Star Wars Rebels, will be co-branded with the Disney name, similar to what Disney has done with Pixar.
The Federal Trade Commission cleared the Disney-Lucasfilm merger on December 4, 2012, allowing the transaction to be concluded without antitrust issues. On December 18, 2012, Lucasfilm Ltd. changed its name to Lucasfilm Ltd. LLC after converting from a corporation to a limited liability company.
Disney closed the transaction on December 21, 2012, and Lucasfilm became a wholly-owned subsidiary of Disney.20th Century Fox, the original distributor of the first six Star Wars films, was to retain the physical and theatrical distribution rights to the prequel trilogy and Episodes V and VI of the original trilogy until May 2020, as well as the full distribution rights for the original 1977 film in perpetuity, at the time of Disney’s acquisition of Lucasfilm.
Except for Episode IV, Lucasfilm maintained the television and internet distribution rights to Star Wars Episodes I through VI. Disney officially bought 20th Century on March 20, 2019, after acquiring its previous owner, 21st Century Fox, combining the distribution and ownership rights to all films under its banner.
Why did Marvel sell its assets to Disney?
What Motivated Marvel’s Sale to Disney – Despite the fact that Marvel’s comic books have produced several legendary characters, technological advancement has altered the animation business and altered the preferences of viewers. In the 1990s, they struggled to avoid bankruptcy due to the declining demand for comic books.
- Since Marvel’s primary business at the time was graphic novels, they sold their shares and offered acquisition to other investors.
- After escaping bankruptcy and rebranding in 2005 as Marvel Entertainment, the company intends to make films using its own superheroes.
- Thus, the sale of Marvel to Disney provided the company with a larger platform to promote the Marvel Universe products.
Now Available: The Marvel Collection
Does Disney profit from Marvel?
This Disney-Owned Studio Is Already Profitable, and It’s Only the Beginning! Former Disney (5.03 percent) Bob Iger, who resigned as CEO of Disney in 2020, was a visionary executive who expanded the company’s activities via many acquisitions. In 2006, he championed the acquisition of animation firm Pixar, and in 2012, he supervised the acquisition of Lucasfilm, both of which brought several profitable brands to Disney’s portfolio.