Why Did Radio Disney End?
- Patrick Hunter
Make the switch to HD Radio and digital (2014-2020) – On August 13, 2014, Radio Disney’s general manager Phil Guerini announced plans to sell all remaining owned-and-operated stations by September 26, 2014, with the exception of one, in order to concentrate more on the network’s programming, co-branded events, and digital outlets.
- According to audience reports, the majority of Radio Disney’s audience listened via satellite radio and other digital platforms, while only 18% listened via terrestrial AM/FM radio.
- DIS remained operational as the network’s origination station, while the remaining stations continued to broadcast Radio Disney programming until their respective sales were finalized.
The final five Radio Disney owned-and-operated stations for sale were sold on September 15, 2015 for $2.225 million to Salem Media Group, the largest buyer of the stations. On April 13, 2015, Disney announced that the Radio Disney network would transition to HD Radio subchannels; the network will be distributed by iBiquity via deals with broadcast companies (CBS Radio, Entercom, Cumulus Media, etc.) and advertising sales will be handled by its HD Radio Digital Network.
Is Radio Disney no longer broadcasting?
The Jonas Brothers and other mid- to late-2000s groups gained popularity due to frequent. Radio Disney appearances. KGC-138/STAR MAX/IPx In the middle of the 2000s, it appeared that every significant pop artist was affiliated with Disney, and Radio Disney was the place to hear them.
From the Jonas Brothers to Miley Cyrus, Selena Gomez, and Demi Lovato, the hottest acts of the day would filter onto the network, which would play their songs endlessly and feature interviews and “takeovers” by the stars, thereby generating interest in their Disney Channel movies and television programs.
During that brief period, it was a perfect circle of publicity, and it worked extremely well. However, due to technological advancements, radio is no longer as relevant to adolescents and preteens as it was 15 years ago. The pandemic has compelled conglomerates to reevaluate their business models, and Radio Disney appears to have fallen victim to this increased scrutiny.
- Disney has decided to shut down Radio Disney and sister network Radio Disney Country in the first quarter of 2021 as part of a larger realignment across Disney properties in response to COVID-19-related losses.
- Disney Branded Television will shift its focus away from radio and toward a greater production of content for Disney Channel and Disney+, which has performed exceptionally well during the pandemic as people seek to occupy themselves while confined to their homes.
Since its launch as a terrestrial network in 1996, Radio Disney has become an integral part of the Disney brand, combining the brand’s upbeat attitude with the dedication and discipline that propelled so many young Disney Channel stars to enormous success.
Midway through the 2000s, Radio Disney’s national reach peaked at 97% and it had expanded to other platforms, such as satellite radio. However, the beginning of a new decade marked the rise of streaming music, with new platforms such as Spotify rendering older platforms such as Radio Disney obsolete.
Even young listeners desired a greater degree of control over their music streams. And as celebrities communicated with young people via social networks such as Twitter and Instagram, the interviews and drop-bys on Radio Disney became increasingly irrelevant.
Why listen to a canned Miley Cyrus interview when you can view her tweets in real time? The closure will have an impact on thirty-six full-time and part-time employees. Disney stated that the closure in the United States would not affect Radio Disney in Latin America. Follow me on LinkedIn or Twitter.
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Browse Popular Music Disney Songs Schedules for All Your Favorite Disney Hits on Channel 302 Disney Hits is the world’s happiest SiriusXM channel. All of your all-time favorite Disney music on one channel. This album includes songs from Moana, Frozen, Lion King, Beauty and the Beast, High School Musical, and many others. In addition, enjoy themed magic hours and celebrity hosts!
Has a Disney song won an Academy Award?
“When You Wish Upon a Star” from “Pinocchio” “When You Wish Upon A Star” was the first Disney song to win an Academy Award and has been the signature song of Disney productions and theme parks for decades.
I cannot recall when I last listened to the radio. Since upgrading to a smartphone, I’ve always streamed music from iTunes or Spotify whenever I’ve traveled. My parents listen to Pandora on a continuous loop at home. My brother is constantly connected to his iPod, and my friends are constantly streaming 8tracks.
- In my world, traditional AM/FM radio seems to have become extinct.
- In an increasingly interconnected world, radio stations are also transitioning online.
- Numerous online radio sites (e.g., TuneIn, Xiialive, Songza, 8tracks, IHeartRadio, Slacker, iTunes Radio, Spotify, and Pandora) and a growing number of radio streaming applications debuted.
Traditional AM/FM radio still exists, but its audience is dwindling. The graph below, from the online statistics resource Statista, illustrates the average daily media consumption in the United States over the past four years. As indicated by the green trend line, radio usage has been steadily declining.